My social media campaign mainly focused on our Instagram. When I began my internship, all of the photos posted were of scenic views and had little to do with the customers or what we had to offer. The posts had captions full of hashtags and no other descriptions. The account had 46 profile visits in the past 7 days when I started. Now the account has 168 profile visits in the last 7 days. The most recent post before I took over had 2 profile visits. Now all of the photos have some sort of call to action, and range from 6 to 121 profile visits. 

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I created Instagram highlights in order for potential customers to quickly and easily navigate and understand what we have to offer. It is crucial that all of our platforms give information on what the company is. The skipper highlight has photos of the captains, the boat they drive, and a fun fact that puts some faces to the company and makes it more personable. The tour highlight gives (potential)/clients quick information on which tour fits their needs/interests. There is an FAQ, Our Boats, and Our Customers highlight as well. 

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I also rewrote the bio of the account, getting rid of the vague translation that came from their website. In the bio, I made sure to clearly say where we are located, what we offer, and why to choose us, as well as the new hashtag I created. This hashtag #SeaBluSorrento is both a play on words and call to action. It is a nod to the beautiful blue waters you can find in Sorrento as well as telling guests to see MBS Blu Charter in order to experience Sorrento.

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We have gained almost 30 followers in a little over 2 weeks. I have created two hashtags for the company to continue to use long after I am gone. The first being #TestimonialTuesday so that our followers can hear about guest's experiences and a #TravelThursday that tells followers where our guests are from and shows that people all around the world choose our company when coming on vacation.